Unforeseen Change


One more class tomorrow to conclude the first week of fall semester! I can't believe how quickly this went and how overwhelming it has been.

While I was thinking how life can be dry and smooth sailing sometimes, God stroke me with another surprising turning-point this week. I have always thought that TV broadcasting/journalism is my call and that I shall be anchoring newscasts as my future career. Well, things don't always turn out the way we perceive, do they?


I was enrolled into two major TV news reporting and production classes this semester. It went really well initially until I find it intimidating to work my way out in the newsroom and in front of the cameras. I find myself uncomfortable with the routine of a reporter/newscaster, not to mention, as a producer. Though all of these professions sound cool to me, I didn't find myself to be passionate enough to live out the career.

Just imagine turning up in the newsroom early in the morning, going out to shoot footage and conduct interviews, returning to the newsroom by noon to edit all footage and voiceover and sound-on-tape (VO/SOT), then featuring the newscasts by evening and re-writing the news stories to be published in the website - that's what a news journalist does for a day.

I know, though it sounds like a cool and never-boring job to get into the real world and work with people from all paths of life, I don't think I can live up to the demanding deadlines and pressure. I want a life for which I could spend time with people I love. So, a broadcast journalist doesn't seem to be my call anymore.


What I found appealing was advertising. Partially because of the recent internship I had with Creative Thumbprint, I was exposed to how an advertising agency functions. I prefer working with people who specializes in particular areas and do not like overt multitasking. Another booster for my determination to shift my emphasis is the position of advertising in the world. It lives in us. EVERY aspects of our lives involves branding, labels and images.

I thank God that He helped me with the decision making process though I almost broke down today. I also want to thank my departmental advisor who's willing to spare time to tidy up my schedule plus overriding me into the right classes.


So, goodbye TV journalism, till then we shall meet. Hello, Advertising! I am so glad that this change came at the first week of class and I can still return those textbooks to the bookstore. God, you are just so great! Hallelujah!

With my minor studies in Communications Studies and Psychology, I now gear my splint towards the goal of becoming a branding and communication professional. Amen!

Cheerios!